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AFN Introduces…SinGrow. And it’s set to disrupt Singapore’s strawberry market

I live in sunny Singapore. It’s the twentieth smallest country in the world, with a land area of just over 700 square kilometres. Land is scarce, and with nearly six million mouths to feed, it’s impossible to feed just about everyone. That’s why the city state imports a whopping 90% of its food, according to the Singapore Food Agency (SFA). Only a small amount is produced locally – 8% of vegetables, 8% of fish and 26% of eggs.

And here’s my problem with some of the food: it’s not very good. Especially the strawberries. The ones that make it to Singapore’s shores hail from Japan, South Korea, Australia, the US, and Canada. And they either taste of water, or they’re really good and they cost too much.



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